Welcome to Button

Founded in 2014, we're a team of entrepreneurs building the mobile commerce partnerships platform.

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Our Mission

To build a better way to do business in mobile.


Incorporation year


Funding raised from top investors



Making mobile easy

Button is the mobile partnership platform for the world’s leading brands, providing a scalable solution and the simplest way to build partnerships that drive commerce. Through proprietary technology and hands-on service, Button facilitates discovery and transaction among consumers with a user-first experience. Current partners on the platform feature industry leaders such as Hotels.com, Condé Nast, eBay, Groupon, Uber, Foursquare, Booking.com, and more.

The company was founded in 2014 and was voted the number one place to work in NYC by Crain’s magazine and a Best Workplace in the U.S. by Inc. Magazine. Button has raised more than $34 million in Seed, Series A, and Series B funding from Norwest Venture Partners, Redpoint Ventures, Greycroft Partners, DCM Ventures, Accomplice Ventures, VaynerRSE and others.

Button Team

Company Timeline

Button Incorporation
October 2013

Button incorporates and hosts its first meeting at Feast, an East Village restaurant in New York City.

April 2014

Button moves to its headquarters at 220 E. 23rd Street alongside Drizly and WunWun.

July 2014

Button secures $2.25M in a seed round featuring Atlas Ventures, DCM Ventures, and Greycroft Partners.

October 2014

Button becomes Uber’s 12th global partner along with Starbucks, Expedia, Hilton, United and others.

January 2015

Button secures $12M in a Series A round led by Redpoint Ventures.

September 2015

Button announces the Marketplace including Uber, OpenTable, Ticketmaster, Resy, and Zeel at the 1st annual Tap Conference.

October 2015

Crains names button as the #1 Place to Work in New York City.

August 2016

Ibotta launches app-to-app Mobile Shopping with Jet, Hotels.com, Groupon, and others, all powered by Button.

September 2016

Button expands platform to support mobile web, including partnerships with Conde Nast, PureWow, Huffington Post, and others.

January 2017

Button secures $20M in a Series B round led by Norwest Venture Partners and includes Redpoint, DCM, and Greycroft.

February 2017

Button launches Hotels.com Mobile Concierge with Uber, Groupon, delivery.com, OpenTable, and others.

August 2017

Button on pace to drive half a billion dollars in consumer spending with loyalty platform Ibotta.

Want to build the future of mobile commerce?

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